10 tips to Create Share Worthy content
1. Learn, download and embed the definitions and words above into the dna of your brain.
2. Take the same words and embed them into the DNA of your marketing and business plans.
3. Don’t let your relationships turn all digital. Talk to your customers, partners, stakeholders and prospects in real life. Get that eye to eye, hand to hand connection. Get in their head and in their heart. The people in your online and offline communities are truly the heartbeat of social media.
4. Don’t assume you know what you don’t know. If you haven’t asked your audience what they want the past two years I’d suggest you ask. You might be surprised in the result.
5. Set goals and objectives for measurement. You can’t optimize, monetize and measure what you do not track, so set goals and objectives early.
6. Be honest with your internal skill set. If you don’t have the right skill set internally don’t be afraid to outsource. There are many awesome writers who are affordable and can often deliver much higher quality work than what you can do yourself at a lower cost.
7. Get out of your box. If you have had the same team for the past few years, then you need to get an outside opinion. Even our agency occasionally hires an outside writer to help us with new perspectives and ways to connect with our audiences. A third or fourth eye can never hurt.
8. Be patient and invest time. It is going to take time and resource to create relevant, engaging and valuable content. Do not expect overnight results. Build your plan and work yer plan as granny would say! You’ll eventually get there.
9. You will never know what you can do if you don’t try. What’s the worst thing that will happen if you put a little more effort into your content marketing game? Can’t be much worse than those lonely share buttons can it?
10. Don’t be afraid to do the happy dance. Keep your head up. We all started somewhere. I can still remember the first days of launching my blog with a hope and prayer I would get one or two retweets. I can remember doing the happy dance when I started hitting 10 retweets a day. Set realistic goals and celebrate your milestones, not someone elses!
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